List mailers and safelists have been around for quite some time and are often considered a ludicrous marketing concept. The model creates a permission-based community where members agree to accept emails or view them on the site in exchange for the right to send emails to the same audience. However, this often leads to a situation where people with no money advertise to people with no money.
Despite the drawbacks, list mailers work, and it’s a numbers game. Many good ads and products/services go unnoticed. One of the problems with this model is that the pricing is often out of whack, and there is no real incentive for those sending ads to click ads in return.
The general concept for a list mailer owner is to set a price point, market it to current list mailer users, and hope the membership growth and value catch up to the pricing model. However, this is a flawed model. There should be a way to reward the early adopters with better value commensurate with the pricing “Risk.”
Fortunately, Frank Bauer and Clinton Clark have launched Mailer.Gold, the world’s first dynamic pricing list mailer. The pricing starts at about $8 and increases at $.01 with each subsequent upgraded membership. Early adopters get the lowest price when the value is lowest, and pricing increases as paid membership increases.
The real value in list mailers is the number of paid members. Mailer.Gold ensures that the value paid members are viewing the ads being sent by requiring the sender to click and view five emails for 10 seconds each. This creates an elegant result where a sender spends only one minute of time to assure that hundreds or even thousands of valued paid members are viewing ads.
The beauty of this model is that it doesn’t matter when you join and upgrade because you will always be getting fantastic value. Joining sooner rather than later is the key to riding the nearly perpetual wave of increased value.
In conclusion, while list mailers and safelists may seem like a silly model, they work, and Mailer.Gold has taken the concept to the next level with its dynamic pricing list mailer. The reward for early adopters is a dirt-cheap membership as a reward for their early “risk.” By spending just one minute of time, senders are assured that hundreds or even thousands of valued paid members are viewing ads. It’s a simple solution that creates an elegant result.
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